Build a first responder mindset.

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Why do some people break while others thrive in adversity?

All eyes were on Thailand as millions followed the Cave Rescue mission — it was impossible not to empathize with those twelve boys, their coach and, of course, the brave rescue team.

Parents (me included) couldn’t stop but thinking about the families of those kids. We all hoped the rescuers could bring those kids back to their parents. However, the biggest worry wasn’t the abilities of the rescuers, but of the victim themselves.

Do the children and their coach have what it takes to survive until rescuers come their way?


Is yours ready?

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Workplace culture is getting the attention it deserves, but it still needs to become a business priority.

I’m not a fan of end of year predictions. However, I couldn’t but celebrate when I read that Glassdoor anticipates that 2020 will begin a culture-first decade for organizations. Considering its proprietary data, including millions of company reviews, it makes a lot of sense.

There’s still a long way to go for CEOs to turn culture into a top business priority.

100% of senior leaders agree that workplace culture impacts financial performance. …


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Can workplace culture be designed? That’s the question I always get when I tell people what I do for a living. People still think that culture is something that just happens organically.

A recent study by Glassdoor shows that companies with a strong culture outperform the Standard & Poor’s 500 index, delivering almost twice the gain. Glassdoor also declared 2020 as the beginning of a culture-first decade for organizations.

Every company has a culture, either by default or by design. However, successful cultures don’t happen by accident; they are purposefully designed and built. Here’s how:

1. Take a user-centered approach to culture design

Design Thinking revolutionized the way…


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How do you get teams working as well as they used to? How do you deal with issues that are being amplified by virtual distance?

Your culture depends heavily on connection and collaboration. However, the COVID-19 health crisis has forced most people to work remotely without the right preparation. Business as usual is a death sentence; keeping the culture alive while working remotely requires a new approach.

1. Start by Assessing Morale And Emotions

Make it okay for your team members to express how they feel. That people continue doing their jobs doesn’t mean that they are not struggling deep inside.

It’s okay for people to feel…


Prioritizing is not easy — especially when you must choose between two good alternatives

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Leadership is the art of making choices. Saying ‘yes’ is easy and comfortable, but what we say ‘no’ to defines our success. Great leaders know when to make sacrifices to stay focused.

Imagine taking over a tech company that’s losing money because sales are down. Will you choose to launch more products or cut the innovation pipeline by 70%?

That’s the dilemma Steve Jobs faced when he returned to Apple in 1997. The company’s sales plummeted by 30 percent during the final quarter of 1996. Apple was on the brink of failure.

Steve Jobs would turn around the company he…


How to create a culture where anyone can belong anywhere

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Everyone acknowledges that Airbnb has disrupted the hospitality industry. However, what makes this company so unique is its obsession with culture. Speak to any Airbnb employee about what makes the company special, and they’ll answer “the culture.”

It all started back in 2012 by the advice Peter Thiel gave the founders after investing $150M in Airbnb.

“Don’t fuck up the culture.”

Co-Founder and CEO Brian Chesky was caught by surprise by those words.

Thiel explained that one of the key reasons he invested in Airbnb was the culture. …


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We tend to think of disengagement as an individual problem, solvable by coaching, having the right managers, or defining engagement goals — the list goes on.

But evidence is mounting that to solve disengagement, you don’t need to fix the individual, but the culture. According to research, companies with high disengagement are 40x less likely to be considered a great place to work.

Take note: lack of participation is not an individual problem. If people aren’t speaking up, blame your company culture.

Even those who are naturally more inclined to raise ideas or ask questions may not do so if…


Your values guide your life — if you know what they are.

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Most people don’t know what they don’t know. Psychologists Rozenblit and Keil coined the term the illusion of explanatory depth to describe this phenomenon.

We all believe we know more (about ourselves) than we actually do.

My point is not to make you feel bad, but to invite you to reflect on what guides your life: your values. Most people are clueless about theirs. Even if you are clear on what you stand for, read on. Take a few minutes to revisit your values.

Please, know your values

We all have something that we stand for. However, most values were ‘imposed’ to us. We…


Your culture should be more than words

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One of the most common misconceptions about purpose is that it’s something squishy and weak, that it’s only for lighthearted organizations. This couldn’t be further from the trust.

Being a purpose-driven organization is not about having a feel-good culture, but about solving complex problems. People want to be challenged. They want to be part of something bigger than themselves.

Having a clear purpose comes at a price, however. Strategy is, after all, the art of sacrifice. And these words reign true even when it comes to your company culture. …


5 methods to help teammates grow and learn

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Giving feedback is a gift that helps people learn and grow. When practiced as a team, it fosters collaboration — not just learning.

Collective feedback encourages people to focus on the outcomes as a team. They celebrate success and address failure as one, rather than focusing on who to reward or blame.

Here are five methods to help your team approach giving and receiving feedback as one.

1. Hold an Agile Retrospective

Regular agile retrospectives are a fast and effective way for teams to improve their performance.

An agile retrospective is a short meeting to reflect on a project. It could happen once the project…

Gustavo Razzetti

I help teams and organizations build fearless cultures. Creator of the Culture Design Canvas. Insights → www.fearlessculture.design/blog

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